Friday Lecture Week 5 -- the plan

1. Turn in Writing #3 Harvesting from Life
2. Project handout: Imagine (artist) Collaboration
3. Student artist presentations: Letty Perez — Roxy Paine; Ben P. — Chuck Close;
   Courtney W. — Chris Burden; Chris J. — Pepon Osorio; James E. — Mark Bradford;
   Brandyn H. — Mel Chin; Andrew M. — Tim Hawkinson; Amanda R. — Dan Flavin;
   Shin H. — Matthew Ritchie
4. Lecture: That's pretty good...for a girl —body + feminism [Essentialism, Anti-Essentialism, Transnational Feminism]
5. Project handout: Identity Essentials

WEEKend 5 surface to-do checklist can't wait to see the scapes fully realized!

WASH house is closed this weekend for BFA review.

You may return to the WASH house after 5 pm on Sunday.

Read/Research/Record [VJ]

• review [p3] mapscape project sheet; confirm parameters
• [p4] eye candy: last semester, pinterest
• research [p4] human comp collab [evidence of research should be in VJ--image sampling from other artists, research relative to questions, and personal expanded research]
  RESEARCH human comp collab

1. human theme silly or serious (mood?)? why?
   is that the strongest direction for the theme? how so or not?
2. how does the manner in which you create the dots support the theme and the silliness or serious degree? explain. is that best solution to support concept and mood? how does the manner or location for the white space support the theme and mood? does it strengthen? weaken? or is it neutral? explain.  
3. independently research your theme (historical references, contemporary samples, personal examples, connections to other ideas, stereotypes, etc).
4. is the piece calling viewer to a light moment of laughter, create an awareness about a real issue, activating viewer to respond? what is the point of the work? what are you saying with it? anything worth hearing?
5. add some independ research based on your interests relative to the theme your team has choosen
6. list 5 ways you think the team could improve the project conceptual and formally.

• preview [p3] crit guide and skim

Make

• [p3] mapscape #1 to WOW level-blow us away and yourself with your ambitiousness and thoughtful use of materials and craft
• [p3] mapscape #2 to WOW level-blow yourself away with with ambition, thoughtfulness and craft
• installing your crews mapscape exhibition for crit
  NO HAMMERING! this can knock other work off the wall even if 15 or more feet away!
  Bring the hardware to hang your work and some alternatives just in case. Sheet rock screws work fine. You do not need super sized screws. Depth range from 1 5/8 to 2 inches should work fine. Three drills are available during tool room hours as well as levels.
  

  MW crew - install on east walls and rolling walls
  Sunday night beginning at 6 pm through Monday morning at 9 am.
  
  TTH crew - install on west walls
  Monday 5pm -Tuesday 9 am.

  

  
  Your top mapscape should be just above 57".
  Note height of work already on wall. Coordinate.
  Your work should be put up like an exhibition and consider what is on either side.
  
  Don't forget your fortune cookie sized name tag.

• Touch base with team on human comp collab

Materials

VJ and a fully awake brain. Bring brainstorming and supplies for [p4] Human Comp Collab just in case their is time to continue working on.

Week 5

M/T surface studio

mapscape #1 brought in finished state
work on scape #2

HW
refine scape #1 based on in studio feedback
complete 50% scape #2
human comp collab brainstorming

W/TH in surface studio

review scape #2 and gather feedback.
workday for #2

Weekend checklist will be posted

------

Friday 9/28 Artist Presentations

(1) Raiel, (2) Letty, (3) Ben, (4) Courtney W, (5) Chris J, (6) James E, (7) Brandyn, (8) Andrew, (9) Amanda R, (10) Shin H

visual presentation support

PDF format via USB or CD

MW studio crew-due surface studio WEDNESDAY
TTH studio crew-due surface studio THURSDAY

Mentors will transfer your file to WASH computer during surface studio. It is your responsibility to confirm transfer of file with them and that it works.

Powerpoint and Keynote conversion to PDF
file > print > PDF (bottom left corner of print dialog box) > save as acrobat PDF

after saving, open file to confirm it works and is as you expect.

WEEKend 4 to-do checklist

Research/Respond/Write in VJ

1. mount [p1] + [p2] comps in VJ
2. READ [p4] human comp collab
3. cogitate on human comp collab brainstorming while working on maps and cardboard hybrids.
   note questions you have for Kathy + brainstorming ideas in VJ.
   be ready to meet with your team.
   
4. REread [p3] mapscapes
5. continue your RESEARCH (thorough evidence of research should be documented in VJ…text, ideas for materials, ideas for solutions, sketches, ideas for binding methods)
   

   What materials are you using? why?
   What are personal memories or connotations you have with these materials?
   What is juxtatoposed against these materials? why? too similar? too different?
   Are you generating tension? meaning? why not? how so?
   How could you catch viewers interest?
   Do the material choices or usage feel a bit kid craftish?
   Is your binding method working?
   Have you check how gravity will impact the piece?
   How will you mount it on the wall?

   Eye candy
   Previous solutions from WASH (this album includes all last semester, no matter the grade)
   WASH dot/mapscape pinterest album see link on blog
   

MAKE

1. complete map #1
2. research, test, collect all materials for map #2

MATERIALS

One completed mapscape. All previous dot and square sketches and VJ. All materials (bring several options) for mapscapes, plus binding agent, understructure material and tools (ie scissors) you might need.

The lack of supplies (materials, binding agents, tools) will result in an absence towards your grade.

WEEKend 3 to-do checklist

Research/Respond/Write in VJ

1. Mount photo of final dot/square comp (as presented on wall) 
2. complete P1 + P2 crit write up – follow guide, address each item even if group did not discuss. 
3. Mount 4 photographs from DOT walk and write up 
4. Read [p3] mapscapes
5. RESEARCH (thorough evidence of research should be documented in VJ…text, ideas for materials, ideas for solutions, sketches, ideas for binding methods)
   

   Why we map? explore as many options as possible
   Topographic mapping
   Magnetic mapping
   Material options
   Possible methods of combining
   Binding methods to test
   Previous solutions from WASH (this album includes all last semester, no matter the grade)
   WASH dot/mapscape pinterest album see link on blog 

MAKE

1. From topographic mapping sampling and your selected comp, 6 polished sketches 
2. From magnetic mapping sampling and your selected comp, 6 polished sketches 
3. Collect and test material idea

surface VJ due first studio -- MW 9/17 + TTH 9/18

MATERIALS
All polished sketches, VJ, materials (bring several options) for map scapes, plus binding agent, understructure material and tools (ie scissors) you might need. The lack of supplies (materials, binding agents, tools) will result in an absence towards your grade.

INie or OUTie: hunting for and harvesting from our influences and inspiration

 

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from Kathy's crazy elmo lecture notes
(in case you missed part when she flung the analog pen scratched pages quickly away)

BRAIN PICKINGS: A five-step technique for producing an idea

A 5-Step Technique for Producing Ideas circa 1939

by Maria Popova

“…the habit of mind which leads to a search for relationships between facts becomes of the highest importance in the production of ideas.”

Literature is the original “inter-net,” woven of a web of allusions, references, and citations that link different works together into an endless rabbit hole of discovery. Case in point: Last week’s wonderful field guide to creativity,Dancing About Architecture, mentioned in passing an intriguing old book originally published byJames Webb Young in 1939 — A Technique for Producing Ideas (public library), which I promptly hunted down and which will be the best $5 you spend this year, or the most justified trip to your public library.

Young — an ad man by trade but, as we’ll see, a voraciously curious and cross-disciplinary thinker at heart — lays out with striking lucidity and clarity the five essential steps for a productive creative process, touching on a number of elements corroborated by modern science and thinking on creativity: its reliance on process over mystical talent, itscombinatorial nature, its demand for a pondering period, its dependence on the brain’s unconscious processes, and more.

Right from the introduction, original Mad Man and DDB founder Bill Bernbach captures the essence of Young’s ideas, with which Steve Jobs would have no doubt agreed when he proclaimed that “creativity is just connecting things”:

Mr. Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. It is a tribute to him that such scientific giants as Bertrand Russell and Albert Einstein have written similarly on this subject. They agree that knowledge is basic to good creative thinking but that it is not enough, that this knowledge must be digested and eventually emerge in the form of fresh, new combinations and relationships. Einstein refers to this as intuition, which he considers the only path to new insights.

To be sure, however, Young marries the intuitive with the practical in his formulation:

[T]he production of ideas is just as definite a process as the production of Fords; that the production of ideas, too, runs on an assembly line; that in this production the mind follows anoperative technique which can be learned and controlled; and that its effective use is just as much a matter of practice in the technique as is the effective use of any tool.

In a chapter on training the mind, Young offers:

In learning any art the important things to learn are, first, Principles, and second, Method. This is true of the art of producing ideas.

Particular bits of knowledge are nothing, because they are made up [of] so called rapidly aging facts. Principles and method are everything.

[…]

So with the art of producing ideas. What is most valuable to know is not where to look for a particular idea, but how to train the mind in the method by which all ideas are produced and how to grasp the principles which are at the source of all ideas.

But the most compelling part of Young’s treatise, in a true embodiment of combinatorial creativity, builds upon the work of legendary Italian sociologist Vilfredo Pareto (of Pareto principle fame) and his The Mind and Society. Young proposes two key principles for creating — that an idea is a new combination and that the ability to generate new combinations depends on the ability to see relationships between different elements.

The first [principle is] that an idea is nothing more nor less than a new combination of old elements.

[…]

The second important principle involved is that the capacity to bring old elements into new combinations depends largely on the ability to see relationships. Here, I suspect, is where minds differ to the greatest degree when it comes to the production of ideas. To some minds each fact is a separate bit of knowledge. To others it is a link in a chain of knowledge. It has relationships and similarities. It is not so much a fact as it is an illustration of a general law applying to a whole series of facts.

[…]

Consequently the habit of mind which leads to a search for relationships between facts becomes of the highest importance in the production of ideas.

STEP 1: GATHERING RAW MATERIAL

Young talks about the importance of building a rich pool of “raw material” — mental resources from which to build new combinations — in a way that resonates deeply with the Brain Pickings founding philosophy, and also articulates the increasing importance of quality information filters in our modern information diet. This notion of gathering raw material is the first step in his outline of the creative process:

Gathering raw material in a real way is not as simple as it sounds. It is such a terrible chore that we are constantly trying to dodge it. The time that ought to be spent in material gathering is spent in wool gathering. Instead of working systematically at the job of gathering raw material we sit around hoping for inspiration to strike us. When we do that we are trying to get the mind to take the fourth step in the idea-producing process while we dodge the preceding steps.

Even seven decades into the past, Young knew that the future belongs to the curious. His insistence on the importance of curiosity would make Richard Feynman nod in agreement:

Every really good creative person…whom I have ever known has always had two noticeable characteristics. First, there was no subject under the sun in which he could not easily get interested — from, say, Egyptian burial customs to modern art. Every facet of life had fascination for him. Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: no browsing, no milk.

[…]

The process is something like that which takes place in the kaleidoscope. The kaleidoscope, as you know, is an instrument which designers sometimes use in searching for new patterns. It has little pieces of colored glass in it, and when these are viewed through a prism they reveal all sorts of geometrical designs. Every turn of its crank shifts these bits of glass into a new relationship and reveals a new pattern. The mathematical possibilities of such new combinations in the kaleidoscope are enormous, and the greater the number of pieces of glass in it the greater become the possibilities for new and striking combinations.

(I once used a similar analogy with LEGO.)

STEP 2: DIGESTING THE MATERIAL

In his second stage of the creative process, digesting the material, Young affirms Paola Antonelli’s brilliant metaphor of the curious octopus:

What you do is to take the different bits of material which you have gathered and feel them all over, as it were, with the tentacles of the mind. You take one fact, turn it this way and that, look at it in different lights, and feel for the meaning of it. You bring two facts together and see how they fit. What you are seeking now is the relationship, a synthesis where everything will come together in a neat combination, like a jig-saw puzzle.

STEP 3: UNCONSCIOUS PROCESSING

In his third stage of the creative process, Young stresses the importance of making absolutely “no effort of a direct nature”:

It is important to realize that this is just as definite and just as necessary a stage in the process as the two preceding ones. What you have to do at this time, apparently, is to turn the problem over to your unconscious mind and let it work while you sleep.

[…]

[W]hen you reach this third stage in the production of an idea, drop the problem completely and turn to whatever stimulates your imagination and emotions. Listen to music, go to the theater or movies, read poetry or a detective story.

STEP 4: THE A-HA MOMENT

Then and only then, Young promises, everything will click in the fourth stage of the seemingly serendipitous a-ha! moment:

Out of nowhere the Idea will appear.

It will come to you when you are least expecting it — while shaving, or bathing, or most often when you are half awake in the morning. It may waken you in the middle of the night.

STEP 5: IDEA MEETS REALITY

Young calls the last stage “the cold, gray dawn of the morning after,” when your newborn idea has to face reality:

It requires a deal of patient working over to make most ideas fit the exact conditions, or the practical exigencies, under which they must work. And here is where many good ideas are lost. The idea man, like the inventor, is often not patient enough or practical enough to go through with this adapting part of the process. But it has to be done if you are to put ideas to work in a work-a-day world.

Do not make the mistake of holding your idea close to your chest at this stage. Submit it to the criticism of the judicious.

When you do, a surprising thing will happen. You will find that a good idea has, as it were, self-expanding qualities. It stimulates those who see it to add to it. Thus possibilities in it which you have overlooked will come to light.

* * *

Years later, upon reissuing A Technique for Producing Ideas, Young recounted the many letters he had gotten from “poets, painters, engineers, scientists, and even one writer of legal briefs” who had found his technique empowering and helpful. But what’s perhaps most interesting is the following note he made to the postscript of a reprint:

From my own further experience in advertising, government, and public affairs I find no essential points which I would modify in the idea-producing process. There is one, however, on which I would put greater emphasis. This is as to the store of general materials in the idea-producer’s reservoir.

[…]

I am convinced, however, that you gather this vicarious experience best, not when you are boning up on it for an immediate purpose, but when you are pursuing it as an end in itself.

Brain Pickings has a free weekly newsletter and people say it’s cool. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up.

tags: art books creativity design history

You might also enjoy:

How Remix Culture Fuels Creativity & Invention: Kirby Ferguson at TED

The Role of "Ripeness" in Creativity and Discovery: Arthur Koestler's Seminal Insights, 1964

An Anatomy of Inspiration, 1942

100 Ideas That Changed Architecture

round one.

crit that with our awesome mentors, Katy and Luke and their personal assistants, Lindsey and Sean!

installing [p1] + [p2] for crit

MW crew--Tuesday night 7-9, Wednesday morning before 9 am.
West side of garage doors (stair half of building)

TTH crew--Wednesday night 7-9, Thursday morning before 9 am.
East side of garage doors

1. install as though an exhibition
2. place [p1] vertically on left
   [p2] word sets on right side
   (be sure to have the words sets horizonally next to each other - paired)
3. leave ~1" of white space (wall) between each comp
4. space set ~6" from neighboring set.
5. match the top height of your neighbors set
   many studio crews have thumbtacked string across the wall
   or used a laser pointer so everyone's work lines up.
6. place a white name tag (with MW or TTH) below your work about 6" on right side.
   make name tag size of fortune from fortune cookie.
7. photo document your work. NOW. 

Be sure your dot walk photographs (4) are mounted in your VJ and your previous write ups (3--habit, dot process crit, square process crit, dot walk questions are complete).

Craftsmanship of comps, cutting, mounting, and presentation, makes or breaks your work. Wow us; wow yourself.

MATERIALS Bring 9/12 - 13 all your previously made dots + square comps, tracing paper, pencils, plus kit content. Research topographic mapping and magnetic mapping.

Here is a sample from last semester to give you a feel for what it will look like.

 

 

 

 

 

 

Art21 PBS for lecture #2 writing

Art21 PBS

TTH Crew WEEKend 2 to-do list

TTH Crew
WEEKend 2 to-do list

p[1] dots strategy step 5

1.  ___ review [p1] dot handout 
2.  ___ complete habit crit write up in VJ
3.  ___ complete process concept crit write ups in VJ
4.  ___ create a pocket for thumbnails and extra dot comps and store in VJ
5. ___ carefully render on 5x5 photo matte paper final three dot comps.
   bring black paper and supplies to mount comps on Tuesday

[p2] squared  strategy steps 1-3

1.  ___ read [p2] squared handout carefully 
2.  ___ select three word sets 
3.  ___ develop a series of thumbnails for each set in VJ
           (recommend 10 sketches per word = ~60) 
4.  ___ select strongest three sets (6 comps) for each word set 
5.  ___ render these 18 comps slightly larger on a square format, ~3x3 or 4x4.    
           execute so idea is clearly communicated.
           using just outlines is not effective. 
6.  ___ cut a part and bring to class for peer critical review 

photo dot walk (see page 2 of [p2] squared)

1.  ___ read handout 
2.  ___ go for a walk 
3.  ___ shoot (camera phone or camera) images of dots/spots that you see occurring in the environment, man made or natural. Go paparazzi at each location. 
4.  ___ review photos and select 4 distinct but interesting photos emphasizing dots from your walk 
5.  ___ order photographic prints (put in VJ by 9/12) 

TUESDAY MATERIALS all previous thumbnails and renderings PLUS bring supplies to complete [p1] + [p2]  = WASH kit, black paper, photo matte paper, sharpies, spray glue, etc

Final dot and squared critique 9/13; install work Monday evening or Tuesday morning BEFORE 9 am. Crit will begin promptly at 9:30. Work that is not up at that time will be counted as a zero.

MW crew WEEKend 2 to-do checklist for Monday 9/10

MW Crew
WEEKend 2 to-do checklist

[p1] dots strategy steps 3-4

1.  ___ review [p1] dot handout 
2.  ___ review habit crit handout 
3.  ___ complete process crit write ups [habit crit guide] in VJ 
4.  ___ select strongest 5 comps (total 15) for each concept 
5.  ___ render comps on white 5x5 cardstock with sharpie
          (neatness = craft = matters) 

layout on table top before 9:30 M 9/10 for critical analysis/table team crit 

[p2] squared  strategy steps 1-3

1.  ___ read [p2] squared handout carefully 
2.  ___ select three word sets 
3.  ___ develop a series of thumbnails for each set in VJ
           (recommend 10 sketches per word = ~60) 
4.  ___ select strongest three sets (6 comps) for each word set 
5.  ___ render these 18 comps slightly larger on a square format, ~3x3 or 4x4.    
           execute so idea is clearly communicated.
           using just outlines is not effective. 
6.  ___ cut a part and bring to class for peer critical review 

photo dot walk (see page 2 of [p2] squared)

1.  ___ read handout 
2.  ___ go for a walk 
3.  ___ shoot (camera phone or camera) images of dots/spots that you see occurring in the environment, man made or natural. Go paparazzi at each location. 
4.  ___ review photos and select 4 distinct but interesting photos emphasizing dots from your walk 
5.  ___ order photographic prints (put in VJ by 9/12) 

MONDAY MATERIALS all previous thumbnails and renderings PLUS bring supplies to complete [p1] + [p2]  = WASH kit, black paper, photo matte paper, sharpies, spray glue, etc

Final dot and squared critique 9/12; install work Sunday evening or Monday morning BEFORE 9 am. Crit will begin promptly at 9:30 work that is not up at that time will be counted as a zero.

process conceptual crit guide MW for 9/10 TTH from 9/6

[p1] dot concept crit guide—proximity, continuance, similarity
Crittee

Takes notes in VJ and listen carefully; pay attention to others perceptions.

1. Can you see their viewpoint? Is it stronger than your initial intent? 
2. What could be adjusted to strengthen either your intent or teams perception? 
3. Are you surprised? How so? Not surprised? Why not? 
4. For final three selected by team, agree or disagree with each selection and explain why?
5. Be VERY specific. How could even these be strengthened? TEST IT?
6. If yes, make this refinement for final ones.  

Address all questions in crit write up.

Critters

1. Quickly SORT as a team into categories based on 3 dominating principle. Team may also need to "don't know pile."

2. One category at a time, analyze for meaning; eliminate the weakest -‐ flip over and set to side away from rest; continue process of elimination down to best (strongest meaning + interesting/novel visual solution) TWO for each category.
   
   
3. Select final 3—Be sure the final set shows varied/distinct solutions. Lay them out together (couple inches between each; not touching). Are they too much the same or do they show good variety? How interesting are they as a set? Using tracing paper over each (3) quickly note suggestions for refine to strengthen composition and/or concept.
    
   

Crittee follow up

1. Tape original team selected three solutions in VJ (or Xerox copy).
2. Put crit write up below comps.
3. Based on crit determine any items still needing to be resolved/refined and update. Test changes (render them). If yes, go with refined solution.
4. You may make an executive decision to substitute ONE totally different comp than the team chose, BUT for that one you must include tape copy of team-‐selected comp next to one you select AND give a written justification as to why you have chosen to switch out that comp.
5. Execute top three pristine BW on 5x5 INKJET MATTE PHOTO PAPER. Mount each 5x5 on 9x9 black construction paper with 5x5 perfectly centered.
6. Complete revisions and render final solutions for next studio.

Due 9/12-‐13, installed prior to 9:30 PLUS [p2] squared BLITZ. 9/12-‐13, installed prior to 9:30 am.